VOOM-logo_400x400-e1461340380486 (1)Beyond Brand was due to launch in August 2016, but when I heard about the VOOM competition in March I just had to get involved!

Within a week of finding out about the competition we launched our branding, website and set about plans to get the word about Beyond Brand out into the world!

I didn’t want to create a campaign though that was just based around pleading for votes. As with all of the ventures I get involved in, I wanted to add value! So, I launched the ‘McVoy Meets’ series and set about interviewing a number of successful entrepreneurs and business owners each week with amazing stories that would be of interest to those entering the VOOM competition. With some amazing guests I was able to mix video, webinars, podcasts, blab sessions and even good old fashioned blog posts to go with the amazing content that was coming from the interviews.

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It even speeded up my content strategy for the business. I launched the Beyond Brand Podcast channel on iTunes as well as introducing our daily video tips channel ‘The Do You Know Show’ on our Facebook page.

After 5 weeks of voting it all came down to the last 24hrs as a large influx of votes happened in the final stage of the voting. We managed to pull in a fantastic result and finished 17th in the StartUp category so made it into the shortlisted stage!

That took us to ’The Pitchathon’! A 29hr pitch at the VOOM judges for the remaining 160 businesses to get it down to 40 for the semi finals. With only 3 minutes to explain your business and 5 minutes for Q&A the intensity was very high. But we put in a great performance and although we didn’t make it through to the finals it was a great experience for us.

Can you double your turnover by improving the experience?