Story, Once Upon A Time, #love #heart #stories #CX #brand

Once Upon A Time…

… there was a story about a guy.

Just an everyday guy (who we’ll call a reluctant hero).

And this reluctant hero had a problem, but he didn’t know how to solve it. So he was discouraged.

But then he met a guide (a mentor) who gave him a plan.

And this plan called the hero to action.

The plan was good, amazing even…

But it didn’t all go smoothly.

There were dark moments…

Conflict…

In addition to seemingly insurmountable hurdles…

Many times the reluctant hero considered throwing in the towel…

Giving up…

Calling it quits…

But…

Where the strength came from, he didn’t know for sure…

But quitting just didn’t seem like the right thing to do.

Not on his watch…

He had a loving family…

And he felt that it was his God given responsibility to protect them financially…

To give his children what he didn’t have growing up.

And to provide freedom for his amazing wife who stood by him through all the pain and hardship…

The low moments…

And when “friends” pointed fingers and said, “You’re crazy! Be realistic. You’re no hero!”

He dug deep!

He found strength he didn’t know he had…

And finally…

It produced positive momentum…

Small wins first of all, which started turning into big wins…

As a result, his loser friends started asking him, “Hey man! Can you show me, too?”

Success, ultimately, was inevitable for him.

Looking back, he wasn’t the same person he was when he started his crazy journey years earlier.

The hard knocks had reinforced his drive, his passion, his self-confidence and clarity to do something that truly made a difference.

Still reading this blog?

How come?

Let me give you one reason why…

While numbers and facts and sales pitches may provide information…

Stories have a unique power to move people’s hearts, minds, and wallets in the storyteller’s intended direction.

This story could have been from any Entrepreneur on their journey.

But it was told within a time tested framework…

The same story framework used in multi-billion dollar Hollywood movies.

Seems like these stories are not restricted to just the entertainment industry then.

It’s the same story framework the best companies in the world use to tell their brand stories to millions (even billions) of people.

It’s the stories behind brands that people remember…

Not feature X or benefit Y.

Whether that brand is a company like Apple, Coca-Cola, Tesla or Lush…

Or a personal brand like David Beckham, Roger Federer or Elon Musk

… or YOU.

And me 🙂

How does this affect my business?

Story is the emotional delivery mechanism of our company messages…

It allows us a way to reveal ourselves and create a deeper connection with those we touch.

It allows us a way to communicate how our ideas, concepts and products translate into VALUE for the people who matter in our target audiences.

Think about it.

From attracting and connecting with new prospects, to generating revenue and profits through the products we lovingly create…

Story is at the centre of it.

And story, told well, has the almost MAGICAL ability to connect deeply and EMOTIONALLY with the reader.

It moves hearts.

And it drives people to open wallets and purchase.

Rich people don’t buy a Ferrari because it’s fast.

There are plenty of options they could choose if they just wanted to go fast.

They buy a Ferrari for the same reason a woman buys a pair of Christian Louboutin shoes.

(Hint: It has nothing to do with comfort…)

It’s how it makes them FEEL. Because of the unspoken STORY it tells to others about them.

Get good at connecting your brand’s message within a story that evokes an emotional response…

And BOOM! …you win.

If you have a product or service that people need to hear about, then you also need a story that those same people will connect with (emotionally).

Telling great stories isn’t reserved for fiction writers or Hollywood Blockbusters.

The smart companies, brands, individuals, and marketers, use the power of story to communicate their brand’s message…

… so that it touches and moves the people they care about serving.

So, what story are you telling?

A story told badly is a story not worth telling at all…

…. so make sure you are connecting with your target markets by telling the right one! 

P.S. If you want to improve the stories you are telling your prospects, book in a call on the link below and we can talk through how to approach it.

https://calendly.com/craigbb/30min/

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