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Victor’s background started in advertising, where he was responsible for the launch and re- launch of some of the world’s leading brands including: Jaguar, Walkers, Sherpa, Crosse & Blackwell, Tilda, Strepsils & Scholl. This period saw the team achieve a Hollywood Award for the world’s best animated commercial – ‘Soupercan’ for Crosse & Blackwell.
Victor became interested in sales improvement from a perspective of motives i.e. what induces a person or team to act in a particular way. He moved into consultancy servicing the main UK sales and motivation agencies. He now runs Full Circle Motivation.