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Melissa is founding partner at Content Strategy Incorporated, a Vancouver consultancy that helps large companies to meet their business and customer-experience goals by reducing and simplifying content.
Recent clients include Wells Fargo, Samsung, BC Hydro, and Uber.
Melissa has a background in marketing communications where she created systems to support targeted, goal-oriented content. She has taught content strategy at University of British Columbia, MarketingProfs and for the Content Marketing Institute.
She’s passionate about connecting people and making a difference through content strategy. She mentors and supports new content strategists through in-house training at Content Strategy Inc and through teaching at Langara College.